A Guide to Investing in Technology for Small Business Owners


As a small business owner, you oversee every aspect of operations that impacts your bottom line. From employee salaries to your choice of suppliers for raw goods, you sign off on each penny. This undoubtedly makes you extremely conscious of expenditures.

When it comes to investing in the latest technologies, you may think you’re better off saving a few bucks. Often investing in cutting-edge innovations will pay off in the big picture, though, and Finchum’s Computer Services wants you to succeed. With that in mind, read on!

Website builder

Even if you don’t run an internet-driven business, having a website helps customers find you and saves on pricier marketing and advertising efforts. Do-it-yourself website builders like Wix allow you to create your own site easily and at minimum cost. You can even choose from pre-made templates for various business models, from restaurants to yoga studios. The unfortunate downfall is these sites tend towards a cookie cutter end result.

If you want to make the site look more professional, though, you should hire professional website design through Finchum’s Computer Services. They offer specialized content tailored to your business needs and specifications, ensuring your site is a standout amongst the competition, and ensuring your customers have a user-friendly shopping experience. You can even elect to have an ecommerce site with properly optimized SEO.

Address security concerns

As a business owner, you’re responsible for not only your company’s information, but also the data you collect from your customers. With that in mind, it’s imperative that you implement measures to protect your data from cybercriminals. A single data breach typically costs a small business anywhere from $36,000 to $50,000, which is nothing to sneeze at. Finchum’s can advise you here, too, or if you’re already facing a data breach, connect with us for data recovery.

Collaboration tool

If your small business has multiple persons collaborating on diverse projects, a project collaboration tool is a must. Cloud-based software tools like Slack or Microsoft Teams allow team members to remain in regular contact and track the status of ongoing work. There is shared oversight of “who does what,” and people can set customized notifications tailored to their preferences.

This also allows you, as the boss, to have a comprehensive overview of what various employees are working on and saves the time of emailing, phoning, or meeting with individuals one by one. What’s more, such a tool is useful if you want to forego the costs of a large office and allow employees to work remotely—which FlexJobs notes can foster loyalty among employees, meaning less turnover and HR costs for you.

Sometimes outdated computers struggle with newer software. If you and your staff are bogged down by older devices, upgrades don’t need to break your budget, just snag bargains through seasonal sales events.

Accounting software

When you’re overseeing both expenses and invoices, you’ll find your time quickly getting eaten up as a small business owner. Invest in an accounting software and invoice generator to ease the process and make it more efficient. Business News Daily suggests affordable tools like QuickBooks and ZohoBooks, which start as low as $10 or $9 per month, respectively. There is even a free model called Wave Financial.

Keeping up with technology can be a major concern among small business owners. On the other hand, there is always overhead to consider. The above solutions will mean less money spent in the big picture, however, and are crucial investments well worth making. Take the time to compare the possibilities and see what will work best for you and your team. This effort will spare you added stress in the future, and better ensure your growth.

From IT support to digital marketing to hands-on repairs, turn to Finchum’s Computer Services for all your technology needs!

Photo Credit: Pexels.com


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