Design Notes to Help B2B Websites Generate More Leads

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Businesses create websites for various reasons, but the main point is to grow their business further. That means reaching out to more customers or coming across other companies to work with. If you are specifically creating a website for business-to-business function, know that its considerations are different from the usual consumer websites.

If your goal is to get as many B2B leads as possible through your website, here are some tips that could help you achieve it.

Know Your Audience

Every marketer knows that it’s important to know their audience. That rule also rings true when creating a B2B website. Make your site appealing to your specific target audience. Know why you’re creating your site, and ensure your web design reflects it.

Ensure a Clear Navigation Flow in Your Web Design

Excellent navigation is necessary for every successful website. It helps your visitors find what they’re looking for quickly. However, when it comes to building B2B websites, this factor becomes more critical.

With B2B websites, it’s important to make sure that your website has an easy-to-use navigation flow. It’s not just about signing up and getting your services. For your customers to trust and work with you, they have to access your website with ease.

Guide Your Potential Partner to Where You Want to Lead Them

B2B websites are a little different from other websites. You’re not really offering your services and products on your site—you’re doing so subtly and indirectly. That means you have to guide your partner and lead them to the page where you want them to go. Give your partner a call to action so that they can discover how they can work with you.

Give Them Options

Even if all you’re offering is to be a supplier or a partner, you might want to give them options. Whether they want to buy or sell, you want to let them know that you’re open and available to serve them.

A clear call to action isn’t enough. You can give them downloadable eBooks and whitepapers, guides, and resources to help them better understand or solve their problem.

Give them a sneak peek of how they can work with you. That’s a way of saying, “I know how to solve your problem. Let’s talk.”

Stay Professional and Trustworthy

Ensure a professional and serious tone. You don’t want to feel like you’re hawking your services or products. You want to make it seem like you’re just a business that can be a helpful partner for your lead.

It doesn’t hurt to give your possible partner a few tips and resources. Give them the option to purchase what they need from you and make it easy for them to find it.

Keep in Mind That You’re Doing It for Your Business

At the end of the day, you create your B2B website for your business. That’s why you need to make sure that your website presents your brand and what you offer. You have to have a clear idea of where you want your business to go.

You’re not done once the site is created. You have to make sure that you’re consistently updated, refreshed, and optimized so that it’s in sync with your business goals.


B2B websites are more complex than B2C websites, but it doesn’t mean that you can’t create one successfully. With a B2B website, it’s crucial to make sure that your website is designed to help you reach your business goals. It’s also essential to make sure that your site follows the principles of your brand. 

If you need the service of a web design company from Greenwood, Indiana, we can help. At Finchum’s Computer Services, we work with our clients in creating and developing their websites. We ensure that the web design we create for them contributes to their overall digital marketing and growth plan.


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