Whether you’re new or more of a veteran in your industry, there’s no doubt you have a website. However, when was the last time you actually took a good look at your website and how it’s presenting your business? Don’t forget that for many possible clients, your website is their first point of contact with your product or service.
You’re going to want to redesign your website, especially with these changing times. Read on to learn more about why a website redesign is crucial for 2021.
There’s Wide Room for Improving the Basics
The bare bones of having a website primarily consist of just having a single page as opposed to a comprehensive one. While there was indeed a time when the one-page design was all the rage, it’s definitely not sustainable. If anything, having a single page on a website with zero places for visitors to go only works if it’s a placeholder. In this case, “Website under construction!” and “We’ll be back soon!” are acceptable.
A single place for product or service information and the like? Not so much, especially since consumers are far more into making informed decisions than ever. They will want to see everything you have to offer, and even reviews from previous clients. They are not easily swayed by surface-level information; consumers want to know everything first to see if what they’re buying is worth their hard-earned money.
The Content Media Are Outdated
You don’t happen to have a website that still uses flash, do you? You certainly don’t have slideshows everywhere. Oh, wait. If you have either or both of those things, that’s a sign for many Millennial and Gen Z customers that you’re still stuck in a previous timeline. It will certainly make them question whether your business actually has the solution to their problem. Redesigning your website will give you more room to display and deliver content in a more up-to-date, convenient manner.
Also, if you have videos with sounds that play immediately or just music that auto-plays, you’ll want to get rid of that immediately. There are no benefits to this, and it may actually give you a higher bounce rate, especially if the audio is at a high volume. Nobody wants to suddenly get bombarded with music or audio out of nowhere.
There’s No Point of Contact
In this day and age, just having contact information on a website isn’t enough. This is especially so because it shouldn’t take very much to, at the very least, have a contact form on your site. Some people are decidedly not fans of phone calls or even sending a message through social media channels.
Nip that hesitation in the bud by having an easy-to-use contact form. Of course, that doesn’t mean you shouldn’t put your phone number and other things there. On the contrary, the contact form is meant to encourage more ways to contact you. So make sure they’re all there.
Nowadays, just having a website isn’t enough. It has to be updated, functional, and easy to access. A website will need to be redesigned if there’s no point of contact, the content media are outdated, and there’s wide room for upgrades. If your website is all these, consider this your green light to have your website redesigned by web design experts!
Looking to work with reputable web designers to transform your website? Contact Finchum Fixes It today! We’re your one-stop shop for IT consulting and tech services in Greenwood, Indianapolis.